ConnectID, the Australian Payments Plus (AP+) owned digital identity solution, has welcomed Refundid to the network. Refundid is a leading fintech solution that provides instant refunds on purchases with some of Australia’s biggest retailers, including Country Road Group, Seafolly, Adore Beauty, DISSH, Culture Kings and PE Nation.
Through ConnectID, Refundid customers can securely and seamlessly verify their identity using an existing trusted source, like their bank. Aside from an elevated customer experience by reducing the need for manual data entry, the process bolsters protection against refund fraud and other risks associated with sharing sensitive information directly.
Ilan Kessler, CTO at Refundid shared, “Refundid helps retailers meet customer expectations by turning what is typically a negative experience into a positive one, so we’re always looking for clever ways to streamline and improve the refund process, and integrating with ConnectID was the perfect choice.”
“First time customers who are creating an account to receive their Refundid instant refund can now use ConnectID to verify their identity. What’s more, with Refundid being an
extension of our retailer’s service offering, joining the ConnectID ecosystem helps us further enhance customer confidence and trust,” Kessler continued.
According to research from AusPost, nearly 76%* of customers read the website’s return policy before placing an order, suggesting a seamless return policy is an important factor in their in purchasing decision. This, paired with the Australian Retailers Association’s prediction* that the slowdown in consumer spending will linger through much of 2024, underscores the importance for retailers to make a positive impression on consumers, and part of this includes enhancing the security of identity information.
Ensuring sensitive information is handled securely is paramount in the purchasing journey, and ConnectID’s integration with Refundid represents a significant step forward in digital identity solutions within the retail space.
“As more payment solutions enter the market, a streamlined refund process will continue to become increasingly important. Improving this user experience and making sign-up and identity verification a more straightforward process will become the standard across the industry and the expectation from all customers,” Kessler went on to say.
Andrew Black, Managing Director for ConnectID at AP+, emphasised the significance of digital identity in creating safer, more secure online environments for customers. “We’re excited to welcome Refundid into the ConnectID network. The growth and preservation of customer trust is a cornerstone of success in the retail world, and they can mean the difference between a single interaction and a long-term customer relationship. By joining
ConnectID, retailers can enhance consumer trust in the handling of their sensitive information, streamlining and securing identity verification while reducing the need for sharing ID documents.”
The addition of Refundid to ConnectID’s ecosystem is yet another example of how digital identity can reduce the need for businesses to manually collect, store or validate sensitive documents while benefitting from a secure and convenient verification process.
