Loyalty

Enjoy greater reach and rewards

With our card-linking API, you can take your card-linked loyalty program to a whole new level - reaching and rewarding more customers, you'll increase engagement and drive business growth.

Access the matched transaction data of the 51 million eftpos-enabled debit cards in use.¹

With more customers choosing debit over credit,² there's never been a better time to connect.

Connecting to the API supports 'Least Cost Routing',³ helping you to drive down costs.

It's a win-win

Building loyalty is a well-known strategy for business growth. Through reward programs you can effectively add value to the customer experience, helping you to build customer relationships, a sense of community and brand preference.

More businesses are offering eftpos and debit cards have become the most popular payment method at Point of Sale. And with over 51 million eftpos-enabled debit cards in circulation, that's a huge number of transactions - which translates to an enormous opportunity for you. By connecting to the API you can ensure you and your customers never miss a rewarding opportunity.

AP_eftpos_Loyalty

Simple API connection through Verrency’s API integration.

Opportunity to link eftpos-enabled cards to existing loyalty program memberships.

Cardholder data is anonymised for security.

A simple-to-implement solution with no technical integration required.

1. Internal Analysis, ‘eftpos Volume Analysis’ (Presentation paper, eftpos Payments Australia Limited (ABN 37 136 180 366), September 2020). 2. Alex Boorman, Divij Gaur, ‘Payments Diary 2020 - May 2020 Survey’ (Presentation prepared for eftpos Payments Australia Limited, RFI Research, Retail Finance Intelligence Pty Limited (ACN 121 015 192), May 2020). 3. Reserve Bank of Australia, Least-cost Routing of Debit Card Transactions. https://www.rba.gov.au/payments-and-infrastructure/debit-cards/least-cost-routing.html

Simple steps to success

To get started, get in touch. Simply enter your details into our enquiry form and we’ll get you up and running.

1

Complete a simple enquiry form with your details below.

2

Our FinTech partner Verrency will guide you through the onboarding process to get you up and running.

3

Within 2-4 weeks you will be notified by email that your fully connected and ready to go.

4

You can share the good news with your customers and enjoy ongoing support from us with any customer or merchant issues.

FAQs

What’s the benefit of using matched eftpos transaction data?
Australian consumers are increasingly using debit cards for their everyday spend. With matched eftpos transaction data, it may help your business fulfil a card linking offer and reward your loyalty program members for spending via eftpos. Plus, you can support members with not missing out out on rewards when they shop with merchants that may use Least Cost Routing.
I want access to matched eftpos transaction data. Where do I start?
Just complete the enquiry form above, and the eftpos team will contact you to understand your requirements and provide you with next steps. You’ll deal directly with Verrency during the set-up process, as they’re the partner who operates the card matching API platform.
Once I’ve completed my contractual agreement and due diligence with Verrency, what’s left to do?
Together with Verrency, you’ll need to conduct a technical integration workshop, covering things like environment set-up, connectivity, initial testing and security integration. Don’t worry, Verrency will do the heavy lifting to get you up and running.
What type of technology is used for accessing matched eftpos transaction data?
This data is exchanged via an eftpos and Verrency API gateway, using unique tokenised eftpos cardholder identifiers for each transaction.
Will I need to make changes to my existing loyalty program?
No, there should be no changes to the way you currently register customers for your loyalty program. Just note that any user messaging and disclosures that describe enrolment or fulfilment must be in line with the program terms and conditions and privacy policy.
Can loyalty programmes set up offers for categories of merchants? Or does each merchant require its own unique merchant identifier?
Verrency can handle individual merchant IDs, as well as grouped merchant IDs for merchant chains or franchise models.
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